![]() ![]() Here’s a list of brands who have been able to successfully use music to engage their audience and keep their songs on their lips long after the campaign was over. The song must possess a certain form of uniqueness that has not been seen and this is sincerely a hard fit to achieve well except you’re Michael Dappah or Small doctor that is. In this day and age where it has become very easy to record and release songs thanks to social media it is hard for a song to stand out let alone go viral. Most times the names of the brands are not mentioned in the songs but we find ourselves picturing the brands in our heads dues to consistent and repetitious use of the song across different platforms. ![]() The power of a jingle is that you will recall a phone number or slogan, even years after the last time you heard it. It’s hard to make a lasting impression on a consumer within a 30-second time slot, but if you can hook them with a jingle that they’ll sing for the rest of the day, then you’re maximizing your ad buy exponentially. In the world of branding and advertising, success is defined by impact. We are not sure if it’s the catchy tune or the simplicity of the lyrics, but it ends up being an earworm tune that embeds itself in our brain on repeat, whether we invited it or not. We’re all guilty of singing that song from that advert we swore we didn’t like. 7 Most Catchy Jingles From Recent Nigerian Adverts ![]()
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